Travel App Design
A comprehensive travel companion app that simplifies trip planning, booking, and itinerary management with personalized recommendations, collaborative planning features, and offline accessibility for travelers.
Project Introduction
WanderWise was born from the recognition that travel planning involves juggling multiple apps, websites, and documents, creating stress before trips even begin. Our vision was a single application that handles every aspect of travel planning while remaining simple and delightful to use.
User Research
Through user interviews with 45 frequent travelers, families, and solo adventurers, we identified common frustrations: difficulty coordinating group trips, losing booking confirmations, and inability to access plans without internet connectivity. We created three primary personas: the solo adventurer seeking spontaneity, the family planner coordinating multiple people, and the business traveler prioritizing efficiency. Journey mapping revealed 23 distinct pain points in the current travel planning experience.
UX Design & Wireframes
The app's core feature is an intelligent itinerary builder that automatically organizes flights, hotels, activities, and reservations into a timeline view with maps, directions, and relevant details. We developed wireframes for eight key user flows, iterating through three major versions based on stakeholder and user feedback. The information architecture prioritizes upcoming trips while keeping past travels and wishlists easily accessible.
Visual Design
The visual design embraces wanderlust with destination photography, an adventure-inspired color palette of blues and oranges, and smooth transitions that make planning feel exciting rather than overwhelming. We created custom illustrations for empty states and onboarding, designed a map-centric interface for location-based features, and implemented micro-animations that delight without distracting.
Offline Functionality
Critical trip information is available offline, ensuring travelers can access itineraries, maps, and confirmations without data connectivity. We designed a smart sync system that updates when connected and clearly indicates which information is available offline through visual cues.
Impact
Early adopters praised the app's ability to reduce pre-trip stress, with 90% reporting they felt more organized and prepared. The collaborative features proved especially popular with families and friend groups, with shared trips showing 3x more engagement than solo travel plans. The app achieved a 4.8-star rating with users specifically praising the intuitive interface and offline capabilities.